Category: Research

PRESS RELEASE REMAINS THE JOURNALIST’S STAPLE

The claim that the press release is dead may well be happening in space; not in the real world. 2019 Cision’s State Of The Media Report reveals that this almighty Public Relations tool is a thriving phenomenon that is not...

/ July 10, 2019

A NEW RESEARCH REVEALS CHANGES IN INFLUENCER SELECTION CRITERIA

Defined as a form of marketing that identifies individuals who have influence on potential customers and builds marketing activities around them, Influencer Marketing has been with us for a while now. Brands and agencies rank it as their top strategic...

/ June 28, 2019

WHY CEO ENGAGEMENT MATTERS

The days when CEOs and other business leaders would choose to keep a low profile are gone; and perhaps, forever. A new study by Weber Shandwick in conjunction with KRC Research reveals that CEO engagement is critical to corporate reputation...

/ December 15, 2018

VISUAL COMMUNICATION IS NO I SKILL FOR PR PRACTITIONERS

When Cheryl Conner reported in her October 2016 article, The New Era of Media: Visual Public Relations, published in Forbes.com that 84% of communication will be visual by 2018, PR professionals took it as a joke. Supported by data from...

/ July 2, 2018

THE NUMBER I CORPORATE REPUTATION DRIVER UNVEILED

Every company would love to be the most reputable company in the world, but only a few have what it takes and know what to do to become one. A company’s reputation resides in the minds of its stakeholders. It...

/ June 18, 2018

WHY EMAIL WON’T DIE SOON

The history of email as a medium of communication extends far back to over 50 years, according to Wikipedia, the online encyclopedia. But email as we know it today was invented by Ray Tomlinson who passed on recently. Radicati Group’s...

/ April 28, 2018

4 TOP TRENDS SHAPING PUBLIC RELATIONS IN 2017 AND BEYOND

Recently, Holmes Report in partnership with USC Annenberg’s Center for Public Relations released the 2017 Global Communications Report, capturing key trends that will shape Public Relations in five years’ time, beginning from 2017. Four trends topped the list of thirteen...

/ April 28, 2018

WHY PR IS THE 8TH MOST STRESSFUL JOB IN THE WORLD

Global job search engine, careercast.com recently released its annual job stress report, ranking Public Relations as the 8th most stressful job in 2017 out of 200 white collar jobs studied. The ranking system considered the following 11 (eleven) different job...

/ April 25, 2018

THE 8 HOTTEST SKILLS PR PROFESSIONALS NEED TO SUCCEED

Have you ever wondered what specific skills you need to succeed in PR today? You don’t have to worry. A study conducted by University of Southern California’s Annenberg School of Public Relations in conjunction with the Holmes Report and captured...

/ January 10, 2017