Category: Extra Feature

Featured stories feature some of the best interviews and content on our site.

KOLs AND INFLUENCERS: WHAT’S BEST FOR PUBLIC RELATIONS?

Public Relations is a management discipline that relates to planned and sustained engagement designed to influence behavior change and build understanding and trust. This definition by Stephen Waddington in his article, What is Public Relations?, on influenceonline.co.uk, hits the bull’s...

/ April 30, 2020

21 WAYS TO SPOT GREENWASHING IN YOUR PR MESSAGES

We seem to be living in the era of green capitalism. Climate change is prompting businesses to make drastic changes in the way they operate.  Since customers now reward companies that improve their environmental performance, the race for the adoption...

/ April 30, 2020

THE CONVERGENCE OF INTERNAL AND EXTERNAL COMMUNICATION IS REAL

As someone who does a lot of research into trends in business communication, I think a trend which is continuing to accelerate globally is the convergence of internal and external communication. IC Kollectif Global Report devoted considerable attention to this seemingly...

/ June 28, 2019

5 REASONS EVERY PR PROFESSIONAL SHOULD MEDITATE

Mediation is the buzzword of the western world at the moment. Once regarded as a religious practice of the East and for only those interested in spiritual awakening and cosmic consciousness; today, it is a mainstream activity cherished and adopted...

/ June 28, 2019

WHY PESO FRAMEWORK IS KEY TO EFFECTIVE PR TODAY

The days when PR professionals relied solely on their relationships with journalists to get their messages across to the dispersed stakeholders of their clients are over. The advent of digital technology and social media has brought new possibilities and changed,...

/ March 12, 2019

WHO IS A PR PROFESSIONAL?

Have you observed that everyone who works in the PR field lays claim to being a PR professional? Even journalists, marketers, social media and IT guys who work in PR agencies or PR departments of organizations see themselves as PR...

/ March 12, 2019

4 PRACTICAL WAYS TO COPE WITH PR WORK STRESS

Amaka is a PR account manager with a full service PR agency in Lagos, Nigeria. On a typical day, she would provide strategic PR counsel to a client or two, liaise with clients regarding media campaigns and creative projects, hold...

/ March 8, 2019

THE NEED FOR EXCELLENT WRITING SKILLS IN TODAY’S PUBLIC RELATIONS’ PRACTICE

Needless to say, the aim of Public Relations is to cultivate favorable relations between an organization or a product and its key publics, using a variety of communication’s channels and tools. Basically, Public Relations deals with images, as its main...

/ March 8, 2019

4 LESSONS PR PROFESSIONALS SHOULD LEARN FROM EDWARD BERNAYS

The history of Public Relations cannot be complete without a mention of Edward Bernays, described by most Public Relations scholars as the father of Public Relations; and, at other times, as the father of scientific persuasions. He was a visionary,...

/ March 8, 2019

GDPR: WHAT PUBLIC RELATIONS PROFESSIONALS SHOULD KNOW

A new data regulation regime is here. European Union has promulgated a new set of data protection regulations known as Global Data Protection Regulation; or GDPR for short. It is designed to harmonize data privacy laws across Europe, protect the...

/ March 4, 2019