Category: Career

7 BOOKS ON PERSUASION EVERY PR PROFESSIONAL SHOULD READ

Persuasion is at the heart of what PR professionals do.  The key objective of most PR programmes is usually to change the opinions, attitudes, perceptions or the behaviors of stakeholders to what benefits their organizations and that of the society...

/ April 30, 2020

RELAXATION TECHNIQUES FOR COMBATING STRESS IN PUBLIC RELATIONS

Stress has become a worldwide epidemic, according to a World Health Organization report. And stress at work is increasing by leaps and bounds as a result of rapid changes in technology and several other factors. According to a new study...

/ July 10, 2019

LOOKING TO UPSKILL IN PR WITHOUT STRESS? TRY MOOCs.

Holding a full time job and taking a course in a regular institution of learning in a bid to improve your PR skills can be a grueling endeavour. The stress in the job itself is far above average. PR has...

/ March 12, 2019

WHAT IT MEANS TO BE COMPETENT IN PUBLIC RELATIONS

The pursuit of competence is a drive in every progressive PR professional. It is in being competent that the respect of peers and the recognition of top management of any organization or client you work for are gained. Unfortunately, many...

/ March 8, 2019

WHY PROFESSIONAL DEVELOPMENT IN PR CAN’T BE OVERLOOKED

Public Relations is on the rise. It is adjudged the fastest growing profession in the world. Social and digital media have created more opportunities for it and have expanded its remit at the same time. In the United Kingdom alone,...

/ March 8, 2019

DEVELOPING A PR PORTFOLIO THAT WORKS

In the course of my work, I have had several opportunities to speak to young and aspiring PR professionals on what it takes to succeed in securing a job in Public Relations. I often tell them that skills, abilities and...

/ March 4, 2019

WHY THE DAYS OF THE PR GENERALIST ARE OVER

Public Relations is a very young discipline that has undergone many transitions in a very short space of time. At a point in its history, the whole of its work centered on the generation of publicity for its clients. But...

/ March 4, 2019

6 REASONS YOU SHOULD BE CERTIFIED BEFORE PRACTISING PR

The common belief in many quarters is that anyone with a background in arts, social sciences or humanities, who is blessed with good speaking and writing skills backed up with robust contacts with media practitioners can get into PR practice,...

/ December 15, 2018

4 SOCIAL MEDIA STRATEGIES FOR PR PROFESSIONALS

Any PR professional who ignores social media does so to his own detriment. It is the communication tool of the moment. It has become an essential tool for staying in touch with media practitioners, making important corporate and personal announcements,...

/ July 2, 2018

5 INFLUENCE RESOURCES EVERY PR PRACTITIONER MUST HAVE.

PR practitioners are expected to shape decisions, actions and communications in a way that positions an organization positively in the minds of its stakeholders. Quoting Henry Mintzberg in their work, Gaining Influence in Public Relations, Bruce Berger and Brian Heber...

/ June 18, 2018