Category: Big Story

UNDERSTANDING SOCIAL PURPOSE: KEY FACTS FOR PR PROFESSIONALS

The days of brutal capitalism are over. Today, capitalism must have a human face. Companies are no longer to run for profits alone; they have to identify and solve society’s problems as well or risk a backlash from its stakeholders....

/ April 30, 2020

THE POWER OF STRATEGIC THINKING IN PUBLIC RELATIONS

Strategic thinking skill is a critical skill every PR professional should have. The Global Communication Report 2017 rates it as the most important skill that PR professionals need in order to succeed in today’s turbulent business environment. Communication Network Research...

/ June 28, 2019

INCORPORATING DESIGN THINKING INTO PUBLIC RELATIONS

Creativity is the bedrock of Public Relations. Practitioners are expected to generate fresh ideas constantly for story angles and campaigns that result in genuine business transformation for clients. Businesses and other organizations place a lot of premium on creativity when...

/ March 12, 2019

UNDERSTANDING THE NEW ROLES IN PUBLIC RELATIONS

Public Relations is a dynamic and rapidly growing profession. Its landscape is anything but steady. Digital and social media revolution has caused tectonic shifts in the way we communicate. Globalization is opening up new markets across different regions of the...

/ March 8, 2019

HARNESSING BEHAVIOURAL ECONOMICS FOR SUCCESSFUL PUBLIC RELATIONS

When David Cameron became Prime Minister of Britain and formed his coalition government in May 2010, he knew that for his government to succeed and make meaningful impact, he had to collect more taxes, cut the rate of dropouts from...

/ March 8, 2019

THE ART AND SCIENCE OF LISTENING IN PUBLIC RELATIONS

Listening is considered to be the single most important element in the communication process. It plays a central role in establishing and maintaining both interpersonal and organization-publics relationships. Effective listening solves problems, promotes understanding among people and improves performance at...

/ March 4, 2019

NAVIGATING WICKED PUBLIC RELATIONS PROBLEMS

Public Relations’ problems are social in nature. They present themselves in the form of stakeholders’ hostility and prejudice towards an organization, stakeholders’ apathy towards an organization’s activities and stakeholders’ ignorance of an organization and what it does. For years now,...

/ March 4, 2019

THE SECRETS OF SUCCESSFUL THOUGHT LEADERSHIP CAMPAIGNS

The world has become a very crowded marketplace of ideas. From traditional media to e-commerce and social media channels, promotional messages about products, services and new ideas hit you by the second. Cutting through the clutter to win the attention...

/ February 27, 2019

THE NEW RULES OF INTERNAL COMMUNICATION

Internal communication has changed. The rules that guided its practice yesterday are no longer fit for today’s playbook. Strategies and tools that worked in the past can no longer guarantee success today. Employees whom PR professionals seek to influence with...

/ December 15, 2018

DETECTING CRISIS BEFORE IT HITS

Today, our world is permanently in crisis. Natural disasters, terrorism, rumors , product tampering, wars, economic meltdowns and its attendant consequences on human behavior have conspired to make life difficult for organizations keeping up with global best practices in doing...

/ July 2, 2018