By Stanley Olisa Public Relations is a communication discipline that is widely misconceived, not...
Blog
The Best New PR Book to Read in 2021
By Akan Harrison BookAuthority has listed the book, PR Lessons Learned Along the Way: Strategies...
What PR Professionals Should Learn From Year 2020
2020 was a year like no other for everyone, including PR professionals. In this interview, Lorato...
COMMUNICATION HATS: WHAT IS IT THAT DRIVES THE WAY PEOPLE...
A company (or, for that matter a large public or non-profit organization) is a collection of small...
MANAGING THE SECOND WAVE OF COVID-19 PANDEMIC: PR PERSPECTIVES
2020 was a bleak year for people across the world, no thanks to Covid-19. Unfortunately, as we...
UNDERSTANDING YOUR STAKEHOLDERS FOR IMPACTFUL BRAND COMMUNICATION
This would be my initial strategic communications salvo for 2021, and it dwells on a concept...
COMMUNICATION HATS: TIME TO PUT AUDIENCE INSIGHTS BEFORE BLANKET...
“Assumption is the mother of all fuck-ups.” In looking at communication – and my subfield of...
BUILDING RESILIENCE FOR POST-LOCK DOWN CHALLENGES: WHAT...
As countries begin to relax the lockdowns imposed on their citizens to curtail the spread of Covid...
MENTAL ILLNESS EPIDEMIC IN PR: WHAT’S THE WAY OUT?
A research report on mental health and well-being launched by the Public Relations and...
LEVERAGING CEO ACTIVISM FOR STRATEGIC CORPORATE REPUTATION...
Building and maintaining a strong corporate reputation in the 21st Century requires a new set of...