Month: April 2020

UNDERSTANDING SOCIAL PURPOSE: KEY FACTS FOR PR PROFESSIONALS

The days of brutal capitalism are over. Today, capitalism must have a human face. Companies are no longer to run for profits alone; they have to identify and solve society’s problems as well or risk a backlash from its stakeholders....

/ April 30, 2020

7 BOOKS ON PERSUASION EVERY PR PROFESSIONAL SHOULD READ

Persuasion is at the heart of what PR professionals do.  The key objective of most PR programmes is usually to change the opinions, attitudes, perceptions or the behaviors of stakeholders to what benefits their organizations and that of the society...

/ April 30, 2020

KOLs AND INFLUENCERS: WHAT’S BEST FOR PUBLIC RELATIONS?

Public Relations is a management discipline that relates to planned and sustained engagement designed to influence behavior change and build understanding and trust. This definition by Stephen Waddington in his article, What is Public Relations?, on influenceonline.co.uk, hits the bull’s...

/ April 30, 2020

21 WAYS TO SPOT GREENWASHING IN YOUR PR MESSAGES

We seem to be living in the era of green capitalism. Climate change is prompting businesses to make drastic changes in the way they operate.  Since customers now reward companies that improve their environmental performance, the race for the adoption...

/ April 30, 2020

THE BIGGEST CHALLENGE FACING INTERNAL COMMUNICATION

Mike Klein is a Communication Consultant, Writer and Principal of Changing The Terms. He was the 2018-2019 Chair of International Association of Business Communicators for Europe, Middle East and North Africa. He shares his thoughts with PR Intelligence Magazine on...

/ April 30, 2020