Month: June 2019

THE POWER OF STRATEGIC THINKING IN PUBLIC RELATIONS

Strategic thinking skill is a critical skill every PR professional should have. The Global Communication Report 2017 rates it as the most important skill that PR professionals need in order to succeed in today’s turbulent business environment. Communication Network Research...

/ June 28, 2019

A NEW RESEARCH REVEALS CHANGES IN INFLUENCER SELECTION CRITERIA

Defined as a form of marketing that identifies individuals who have influence on potential customers and builds marketing activities around them, Influencer Marketing has been with us for a while now. Brands and agencies rank it as their top strategic...

/ June 28, 2019

THE CONVERGENCE OF INTERNAL AND EXTERNAL COMMUNICATION IS REAL

As someone who does a lot of research into trends in business communication, I think a trend which is continuing to accelerate globally is the convergence of internal and external communication. IC Kollectif Global Report devoted considerable attention to this seemingly...

/ June 28, 2019

5 REASONS EVERY PR PROFESSIONAL SHOULD MEDITATE

Mediation is the buzzword of the western world at the moment. Once regarded as a religious practice of the East and for only those interested in spiritual awakening and cosmic consciousness; today, it is a mainstream activity cherished and adopted...

/ June 28, 2019

PUBLIC RELATIONS HAS GROWN IN ACCEPTANCE WORLWIDE

Charles Igbinidu is the Managing Director and Chief Executive Officer of CFO & Associates, a full service Public Relations firm. He shares his thoughts with PR Intelligence Magazine on the growing acceptance of Public Relations worldwide, the relevance of the...

/ June 28, 2019