Month: March 2019

INCORPORATING DESIGN THINKING INTO PUBLIC RELATIONS

Creativity is the bedrock of Public Relations. Practitioners are expected to generate fresh ideas constantly for story angles and campaigns that result in genuine business transformation for clients. Businesses and other organizations place a lot of premium on creativity when...

/ March 12, 2019

MOST GLOBAL BUSINESSES PREFER INTEGRATED COMMUNICATION AGENCIES

Promise Oduh is the Business Unit Director of mediaReach OMD. He speaks to Vincent Utere on media buying and why integrated business models are more preferred by most global businesses to siloed ones. MediaReach OMD is a top player in...

/ March 12, 2019

LOOKING TO UPSKILL IN PR WITHOUT STRESS? TRY MOOCs.

Holding a full time job and taking a course in a regular institution of learning in a bid to improve your PR skills can be a grueling endeavour. The stress in the job itself is far above average. PR has...

/ March 12, 2019

WHY PESO FRAMEWORK IS KEY TO EFFECTIVE PR TODAY

The days when PR professionals relied solely on their relationships with journalists to get their messages across to the dispersed stakeholders of their clients are over. The advent of digital technology and social media has brought new possibilities and changed,...

/ March 12, 2019

WHO IS A PR PROFESSIONAL?

Have you observed that everyone who works in the PR field lays claim to being a PR professional? Even journalists, marketers, social media and IT guys who work in PR agencies or PR departments of organizations see themselves as PR...

/ March 12, 2019

UNDERSTANDING THE NEW ROLES IN PUBLIC RELATIONS

Public Relations is a dynamic and rapidly growing profession. Its landscape is anything but steady. Digital and social media revolution has caused tectonic shifts in the way we communicate. Globalization is opening up new markets across different regions of the...

/ March 8, 2019

WHAT IT MEANS TO BE COMPETENT IN PUBLIC RELATIONS

The pursuit of competence is a drive in every progressive PR professional. It is in being competent that the respect of peers and the recognition of top management of any organization or client you work for are gained. Unfortunately, many...

/ March 8, 2019

4 PRACTICAL WAYS TO COPE WITH PR WORK STRESS

Amaka is a PR account manager with a full service PR agency in Lagos, Nigeria. On a typical day, she would provide strategic PR counsel to a client or two, liaise with clients regarding media campaigns and creative projects, hold...

/ March 8, 2019

HARNESSING BEHAVIOURAL ECONOMICS FOR SUCCESSFUL PUBLIC RELATIONS

When David Cameron became Prime Minister of Britain and formed his coalition government in May 2010, he knew that for his government to succeed and make meaningful impact, he had to collect more taxes, cut the rate of dropouts from...

/ March 8, 2019

WHY PROFESSIONAL DEVELOPMENT IN PR CAN’T BE OVERLOOKED

Public Relations is on the rise. It is adjudged the fastest growing profession in the world. Social and digital media have created more opportunities for it and have expanded its remit at the same time. In the United Kingdom alone,...

/ March 8, 2019