Month: February 2019

THE CONVERGENCE OF PR AND MARKETING IS AN OBVIOUS REALITY

David Ese is the Marketing Communication Manager of VDT Communications Limited. In this interview he shares his thoughts with Vincent Utere on the convergence of Public Relations and Marketing and on other trends in the communication industry. How do you...

/ February 27, 2019

TECHNOLOGY IS THE WINNER IN MARKETING COMMUNICATIONS

Earnest Etim is a Marketing Communication professional and a techno-branding specialist. He is the CEO of SUB Consulting Limited. In this interview, he share his thoughts with Vincent Utere on the trends and challenges facing his industry and the way...

/ February 27, 2019

THE SECRETS OF SUCCESSFUL THOUGHT LEADERSHIP CAMPAIGNS

The world has become a very crowded marketplace of ideas. From traditional media to e-commerce and social media channels, promotional messages about products, services and new ideas hit you by the second. Cutting through the clutter to win the attention...

/ February 27, 2019

PLANNING A PR CAMPAIGN IN THE NEW DIGITAL ENVIRONMENT

Public Relations has changed dramatically in the last couple of years. Media landscape is evolving to include social and digital channels. Technology has changed forever how and when information is broadcast and consumed. News flow is constant 24/7. Everyone with...

/ February 27, 2019

MEETING THE EXPECTATIONS OF MANAGEMENT SHOULD BE TOP PRIORITY

Funso Aina is the PR Manager of MTN Nigeria Communications Limited. In this interview with Vincent Utere and Razack Olaegbe, he shares his thoughts on what the top management organizations expect from PR professionals The management of organizations expects different...

/ February 27, 2019

KNOWING YOUR SPOT IN YOUR PROFESSIONAL GROWTH CURVE

In a Blue Band TV commercial, a young mother realizes she has not spread Blue Band Margarine on the slices of bread she has packed as part of her daughter’s lunch at school. In a frantic move to stop the...

/ February 27, 2019

IS YOUR CORPORATE WEBSITE PR- FRIENDLY?

In an age where digital engagement is possible on multiple channels, there is  palpable fear that corporate websites are becoming mere internet anchor points instead of boutique destinations for stakeholders which they are supposed to be. Some practitioners even believe...

/ February 27, 2019