Month: December 2018

WHY CEO ENGAGEMENT MATTERS

The days when CEOs and other business leaders would choose to keep a low profile are gone; and perhaps, forever. A new study by Weber Shandwick in conjunction with KRC Research reveals that CEO engagement is critical to corporate reputation...

/ December 15, 2018

BUILDING AN INTERNAL COMMUNICATION TEAM THAT WORKS

As the work of Internal Communication becomes more complex from factors ranging from new generational thinking, high employees expectations, digital disruption, increasing diversity in the workplace and the need for employee engagement, it is increasingly difficult for PR Managers to...

/ December 15, 2018

UNDERSTANDING BARCELONA PRINCIPLES 2.0

In September 2015, Barcelona Principles 2.0 was born. It replaced the original Barcelona Declaration of Principles, the first global standards for Public Relations measurement which was named after Barcelona State, Spain, where the principles were adopted at the 2nd European...

/ December 15, 2018

COMMUNICATION IS NOW A 24/7 JOB

Rasheed Bolarinwa, an experienced Public Relations and Brand Management professional, is the Head of Corporate Communication, Skye Bank Plc and the Secretary General of Association of Corporate Affairs Managers of Banks (ACAMB) in Nigeria. In this interview with Vincent Utere...

/ December 15, 2018

6 REASONS YOU SHOULD BE CERTIFIED BEFORE PRACTISING PR

The common belief in many quarters is that anyone with a background in arts, social sciences or humanities, who is blessed with good speaking and writing skills backed up with robust contacts with media practitioners can get into PR practice,...

/ December 15, 2018

THE NEW RULES OF INTERNAL COMMUNICATION

Internal communication has changed. The rules that guided its practice yesterday are no longer fit for today’s playbook. Strategies and tools that worked in the past can no longer guarantee success today. Employees whom PR professionals seek to influence with...

/ December 15, 2018