UNDERSTANDING SOCIAL PURPOSE: KEY FACTS FOR PR PROFESSIONALS

The days of brutal capitalism are over. Today, capitalism must have a human face. Companies are no longer to run for profits alone; they have to identify and solve society’s problems as well or risk a backlash from its stakeholders....

/ April 30, 2020

7 BOOKS ON PERSUASION EVERY PR PROFESSIONAL SHOULD READ

Persuasion is at the heart of what PR professionals do.  The key objective of most PR programmes is usually to change the opinions, attitudes, perceptions or the behaviors of stakeholders to what benefits their organizations and that of the society...

/ April 30, 2020

KOLs AND INFLUENCERS: WHAT’S BEST FOR PUBLIC RELATIONS?

Public Relations is a management discipline that relates to planned and sustained engagement designed to influence behavior change and build understanding and trust. This definition by Stephen Waddington in his article, What is Public Relations?, on influenceonline.co.uk, hits the bull’s...

/ April 30, 2020

21 WAYS TO SPOT GREENWASHING IN YOUR PR MESSAGES

We seem to be living in the era of green capitalism. Climate change is prompting businesses to make drastic changes in the way they operate.  Since customers now reward companies that improve their environmental performance, the race for the adoption...

/ April 30, 2020

THE BIGGEST CHALLENGE FACING INTERNAL COMMUNICATION

Mike Klein is a Communication Consultant, Writer and Principal of Changing The Terms. He was the 2018-2019 Chair of International Association of Business Communicators for Europe, Middle East and North Africa. He shares his thoughts with PR Intelligence Magazine on...

/ April 30, 2020

THERE’S NEED TO STRENGTHEN THE REGULATORY FRAMEWORK IN PR

John Ehiguese is the President of Public Relations Consultants Association of Nigeria (PRCAN) and the CEO of Mediacraft Associates Limited. In this interview, he shares his thoughts wit PR Intelligence Magazine on the development of the PR industry in Nigeria....

/ July 10, 2019

PRESS RELEASE REMAINS THE JOURNALIST’S STAPLE

The claim that the press release is dead may well be happening in space; not in the real world. 2019 Cision’s State Of The Media Report reveals that this almighty Public Relations tool is a thriving phenomenon that is not...

/ July 10, 2019

RELAXATION TECHNIQUES FOR COMBATING STRESS IN PUBLIC RELATIONS

Stress has become a worldwide epidemic, according to a World Health Organization report. And stress at work is increasing by leaps and bounds as a result of rapid changes in technology and several other factors. According to a new study...

/ July 10, 2019

THE POWER OF STRATEGIC THINKING IN PUBLIC RELATIONS

Strategic thinking skill is a critical skill every PR professional should have. The Global Communication Report 2017 rates it as the most important skill that PR professionals need in order to succeed in today’s turbulent business environment. Communication Network Research...

/ June 28, 2019

A NEW RESEARCH REVEALS CHANGES IN INFLUENCER SELECTION CRITERIA

Defined as a form of marketing that identifies individuals who have influence on potential customers and builds marketing activities around them, Influencer Marketing has been with us for a while now. Brands and agencies rank it as their top strategic...

/ June 28, 2019